The one that you think the editor and readers will be most interested in? Everything you say about yourself should be framed from the perspective of why you’re the perfect person to write this book for your audience. My book, [BOOK TITLE] will be a [GENRE] work which will center around the topic of [BOOK TOPIC]. In theory, it would make total sense to do that. Sample Chapter. Technical Proposal Template You need a technical proposal template to prove your technical prowess that went into designing an invention that will solve a problem. Your earned media presence. The overview should only focus on the content of the book enough so that the editor understands what the book will say. This means they need to know you and your book can sell copies (so they don’t lose their job). This section is perfect if you’re one of those people who have a ton of famous and noteworthy friends ready to go to bat for you, but no one in the general public knows who you are. ! Offer other types of readers who are likely to be attracted to your book. They are counterintuitive. The point of a proposal is to show them you can sell copies, and show them that you understand how the traditional book publishing processes work so that you are a “safe” author for them to publish. Don’t they just want to see the book?”. Sample book proposals. Apply a document theme that matches your company brand. As you can see, not all of them are the same, and some even violate the rules I am giving you. Submitting an already written non-fiction book as a proposal is a great way to almost guarantee you will not get a book deal. Links to such Third Party Materials are for your convenience and does not constitute an endorsement of such Third Party Materials. PROPOSAL OVERVIEW 4. At some houses, book ideas still matter a lot. Like I told you, this is a fluid thing with many “unwritten” rules, and in spaces like that, you can break those rules at times and in certain cases, but usually that doesn’t work well. What is your novel about? They are under intense pressure to produce results—which for them, is book sales. for your target presses. SAMPLE NEW BOOK PROPOSAL Below is a sample of a complete and exhaustive book proposal for a Christian non-fiction manuscript. The most common question I get from new authors is something along the lines of, “Can’t I just write it first? This is a pretty important part of most book proposals, but the importance varies. Continuing access to all course materials. You are selling the editor on the idea that there are a lot of people who have an urgent problem your book will solve, and that they will see your book as the solution to that problem. Traditional publishers saw most of their easy profits siphoned away, and they were forced to scale down their publishing and focus only on the “big hit” books. This book started off being called Mate: Become The Man Women Want, and the publisher changed the name to What Women Want for the paperback. Put that in here. It includes information on the content, the author, the market, and the salability of the project. Before the internet and Amazon, editors used to be able to invest smaller amounts of money in a lot of authors, and see who could develop an audience organically. Because of this, the editors that work at traditional publishing houses are in a tough spot. 3. Things every cook should know Author: Nigella Larson. Parties other than PandaDoc may provide products, services, recommendations, or views on PandaDoc’s site (“Third Party Materials”). Signaling you understand traditional publishing and media The irrationality of a book proposal is actually a feature, not a bug. This is a section that can help a lot if your book has an unusual angle or different positioning. At others, not so much. Please don’t fall victim to thinking that publishers can sell books. 2. Non-Fiction Book Proposal Template Formatting and sending your proposal IMPORTANT: The headings on the sample proposal template below cover the critical elements of a thorough proposal. YOUNG ADULT BOOK CLUB PROPOSAL 3 There are many advantages for teens who read on a regular basis. Below are some examples of real book proposals that have actually sold to publishers. The proposed solution section is how you can alleviate your prospective buyer pain points. Give approximate page numbers for each chapter, and provide a summary of each chapter to be included. This book will fall into the genre(s) of [GENRES]. The following is my book proposal template you can use to write your proposal. So, the writer should be able to write a good proposal. However, some agents and/or publishers may have variations in requirements. This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. The best way to talk about target audiences is in the narrative of the Overview, or in the marketing plan. Book Proposal Template – 17+ Free Sample, Example, Format Download! You can use this section to colorfully describe why your book will be an exciting addition to the current literary market. How to Write a Book Proposal: What to Include. In this way, they write an average looking proposal which has no energy to persuade the reader. That may even be true, but that’s not how editors look at it. I don’t know why people won’t post these, but it gets back to what I was talking about with elitism in publishing. The first part of your fiction book proposal should have details about your book andyour target market. You can probably skip over the things you’ve done in your life that have nothing to do with the book, (unless they are really impressive, like winning an Olympic medal). WRITING A WINNING NON-FICTION BOOK PROPOSAL / 32/ 30 From my experience, a great book proposal needs to include five distinct elements (see fig. Looking for sponsors for your next sports event? PandaTip: In this section, you can brag about your experience and authorial credentials. My book, [BOOK TITLE] will be a [GENRE] work which will center around the topic of [BOOK TOPIC]. Without an established platform, without a confirmed set of readers ready to buy the book, the risk for a traditional publisher is usually too high. Where do you write or get regular coverage, how will this interact with the book, what your plan is to use traditional media, etc. What is the title/subtitle? They only care about you, your idea, or your book in relation to the problem it solves for readers, and thus its commercial potential. Your book proposal must convince the editor and publisher that you have tens of thousands of people waiting to buy your book. Think of Book Proposal Forms as similar to Work Proposal Forms.If Work Proposal Forms suggest the type of job an employee will be doing and how they’ll be doing it, then a Book Proposal Form suggests what an author is going to write about and how long it should take him to go about writing and revising the drafts. This is it, the section that makes or breaks almost all book proposals. Provide examples of how your book will add to the canon of books on a particular topic, or how your book will offer a fresh angle and new perspective. The big mistake most authors make here is taking a deep dive into an explanation about what is in each chapter. 5. For most acquisition editors, this is a very important part of the proposal. CHAPTER-BY-CHAPTER SYNOPSIS 5. Title Page [NUMBER] pages, Quotes Page [NUMBER] pages, Table of Contents [NUMBER] pages, Introduction: [TITLE] [NUMBER] pages, Chapter 1: [TITLE] [NUMBER] pages, Chapter 2: [TITLE] [NUMBER] pages, Chapter 3: [TITLE] [NUMBER] pages, Acknowledgments [NUMBER] pages, About the Author [NUMBER] pages. 9 Ways to Boost Your Writing Motivation (That Actually Work), How to Write a Memoir: 3 Steps to Telling Your Life Story, 7 Creative Writing Exercises That Actually Work (& Which Ones You Should Avoid). Steve Sims Proposal: This is the proposal for author Steve Sims that became the book that became Bluefishing: The Art of Making Things Happen. But the world changed, and they did not change with it. Don’t try to use reason or logic to argue that it would be better a different way. Many companies will use an RFP template to give potential suppliers details of what they are looking for in a bid. Mate Proposal (Tucker Max/Geoffrey Miller): I wrote this proposal with Nils Parker, and it sold for low seven figures to Little, Brown. Here is what the editor is looking for and what you’ll see in the examples I provide later on: This is pretty simple. Case studies are essential in any business, especially a growing one. All that being said…there are some authors who can—and should—still get big deals from a traditional publisher. Note, the downloadable files will arrive in a .zip compressed file folder and must be unzipped/extracted before use on your device. The Proposal Template contains generic content developed over years of proposal writing that can apply to all federal proposals. I am going to go the extra mile here and actually give you a template to use for your book proposal. The mistake authors make here is bragging or talking about themselves too much. I’ve written and published four works of non-fiction - and have been involved as a ghost or behind-the-scenes editor on a couple of other things too. Proposed title(s) Slightly different from the Title Page section of the book proposal, this is where … If it’s not, they know they can probably disregard the proposal, because the author doesn’t have the right social connections to have someone “in the know” teach them the “right” way to submit. Show how the plotline of the book will differ from ordinary, expected plotlines, and how your work will be fascinating and compelling and stand out from the crowd. Let me be very clear about this: Most authors should skip traditional publishing and self-publish instead. Once you have selected the agents/publishers you wish to approach, What I’ll do here is walk you through what a book proposal is, the purpose they serve, and how to structure them. Reducing publishers’ risk by showing you will sell copies This is the #1 thing that all traditional publishers want to see in a proposal—proof that you have a clear and definitive plan to move a lot of copies of your book. 2. Tucker has sold over 5 million books as a 4x NYT Bestselling Author and is the co-founder of Scribe. PandaTip: Give a fairly brief summary of your book here, using a few paragraphs. This is for many reasons; it’s nearly impossible for most authors to get a deal, and if you get one, you won’t own the rights to your book, you won’t have creative control over your book, it’ll take forever to publish, and you can’t market it in ways that benefit you (these reasons are explored in depth in our post on publishing options if you want to really dive in). But in practice, it doesn’t work like that. QUERY LETTER 2. Perhaps you’re an expert in the field the book focuses on. I don’t think it matters, but obviously some agents do. PandaTip: Here you will demonstrate your plan for marketing and promoting your book, before and after publishing. Ultimately, why will people want to buy it? If you’ve had an impacting life experience which contributes to the book’s theme, include that. A Manuscript Layout Template for Fiction and Non-Fiction. PandaTip: You may not know all of this when creating the book proposal, but give as accurate of assumptions as possible. It has one purpose: to convince a traditional publisher to give you money to write the book. The better your marketing plan, the less this matters. Think of a book proposal as a business plan for your book. If you understand these two things, the book proposal format makes perfect sense: 1. Includes plenty of examples and a book proposal template you can follow. I offer you a range of successful book proposals that you can study and use to better understand the diversity of approaches—including a proposal I wrote for my own book under contract with University of Chicago Press!s. PROPOSED BOOK TITLE [BOOK TITLE] by [AUTHOR] PandaTip: Include any subhead or taglines that your book’s title may contain. Sample chapter(s): Three complete sample chapters is the norm here. List the books on the market which may be similar to yours in topic, genre, scope, or plot. Feel free to use the headings and format of the template below. Describe what your story is about and when and where it takes place. Product renderings are examples of what the product may look like on your device, or when printed. This section can further elaborate on how there is a need for this type of book and how your work will fulfill that need. ______. We even work with some of those authors here at Scribe (Todd Herman, Joey Coleman, Steve Sims, etc). Not all editors consider this optional, but I’ve sold many deals without this section. In effect, think of the Overview as a sales letter. So, you first need to make sure that your book is a good fit (subject, methodology, etc.) If they sign a lot of authors whose books sell well, they will be respected and secure in their job. Note to reader: Your book proposal deserves your focused time and attention. It’s just not a logic that is apparent at first glance. In this section, demonstrate your knowledge of these competitive titles. I am going to go the extra mile here and actually give you a template to use for your book proposal. What problem does it solve? Specifically, discuss what qualifies you to write this particular book. This is not the Table of Contents that will go in your book. Again, it seems natural to talk about yourself in the About the Author section, but again—that is wrong. You are also welcome to listen to free audio recordings of Ted's "Book Proposal Bootcamp" and other workshops and media appearances. A 10-Page Book Proposal and Pitch Template. This is where you’ll answer questions like: 1. That being said, I see lots of book proposals with this in there. What genre or category do you believe your book best fits into? Use this template . Description: It is a collection of all my original recipes in the form of a book. All the metrics about your audience. You want each chapter description to be interesting and engaging on its own. The better your marketing plan, the less this matters. Sample Proposal Template. (Used by permission). It acts as a business case or business plan for your book that persuades a publisher to make an investment. The problem is that traditional publishing companies spent 100 years with one customer: bookstores. If you look on the internet, you will have a very hard time finding actual book proposals. Since this guide and the book proposal template were meant to be complementary, we recommend perusing them side-by-side, or one after the other. PandaTip: This is important to show that the book has been fleshed out and has a strong structure already in place, even if it is tentative. Use this template to help build trust with prospective clients and let them know how others just like them have been successful using your product/service. PandaDoc is not responsible for examining or evaluating such Third Party Materials, and does not provide any warranties relating to the Third Party Materials. This is a very basic template because most of the value in a book proposal comes in the copywriting and sales of the actual proposal. The writing in the proposal should be outstanding. That being said, always give yourself the best shot by writing up the most engaging chapter. They are illogical. Only use this if you have some really good quotes here. The template contains details like the title and the genre of the book. So if your book isn’t falling into an obvious positioning slot, then give them a bunch of examples of books just like it that have succeeded. PandaTip: This section slightly piggy backs on the previous one, by showing how your particular book will fill a gap in existing knowledge or in the literary canon. Then, consult the AUP Subject area gridto see which presses publish in your area. For a deeper explanation of the differences between traditional and self-publishing, read this. Book Proposal Template. To create the proposal properly, you must know intimately the specifics of the story you plan to tell. PandaTip: There may be books similar to yours already in existence in the literary marketplace. I ’m deep in the thrill of starting a new project right now, an 80s memoir about houses. For real, traditional publishers are very bad at selling books. I’ll start with the “must haves” and then explain the “optionals.”. A book proposal template is a document drafted when an individual puts forward his proposal to publish a book written by him to a publishing house. ), which can actually work against you by making your platform look unimpressive—only the significant ones. Add images, video, pricing tables, and more. PandaTip: Using this section, explain who will be your main audience, the typical readership at which this book will be aimed. To work with a traditional publisher, you are in effect asking them to invest a lot of money into your book, and a book proposal is the document that will convince them to do that. PandaTip: This may be the most important element of the book proposal, as it will show the potential publisher or financier that your book will be interesting, readable, and written with the highest quality. Include one or two sample chapters that are representative of the book as a whole, demonstrating the tone you wish to pursue throughout the entire book. OVERVIEW. However, one thing to consider now is your book outline template. TWO SAMPLE CHAPTERS THIS KIND OF PROPOSAL WILL ACCOMPLISH TWO THINGS: That sends a negative signal to the editor that you aren’t spending enough time worrying about the reader and their needs. This is why the marketing plan is so important. Traditional publishers are very good at selling books to bookstores, not to readers. Proposed Book Title: COOKING IN STYLE. Consider utilizing the following headings in your book proposal template. PandaTip: Give a fairly brief summary of your book here, using a few paragraphs. how you can solve your prospects problem which brings me to… The Proposed Solution. Book proposals are a very unusual form of writing, unlike anything else you’ll ever do in your life. If you want to talk about the content a lot, that’s fine, but you must talk about it only in relation to the needs, problems and desires of your audience. And they are, quite honestly, a pain in the ass to write. It is often recommended to think of this as the summary which would appear on your book’s back cover. We know that it can be hard to find templates, samples and guides all on one page. The good stuff. Sample Chapters. Editors are like sheep—they all want to follow a leader. In effect, your book needs to answer the questions in the editor’s mind: Why do people care what you have to say? Consider this sample outline as a guideline to creating a persuasive book proposal that could make the difference between industry decision-makers selecting your project over others. Public appearances and speaking, including your upcoming speaking schedule, how many copies you plan to sell through speaking or appearances, anything like that. TITLE PAGE 3. To make it even easier to write a proposal, consider using a book proposal example template. How much of your novel is completed? How to Structure a Book Proposal - Must Haves, How to Structure a Book Proposal - Optionals, who can get a traditional publishing deal, Bluefishing: The Art of Making Things Happen, Mate Proposal (Tucker Max/Geoffrey Miller, Famous people like celebrities/athletes/musicians, Well-known business people and politicians (sometimes), People with built-in audiences waiting to buy their book, Topical books that hit on a specific subject at a specific moment in time (like books about Trump during his presidency). If you had a book that did not sell well, then explain why it didn’t. We created this toolkit to simplify the process of creating a project proposal. Get the Scribe Book Proposal Template here. Book Outline Template – 17+ Samples, Examples and Formats If you’re planning to write a book, and you have a general idea of the type of book, and its contents then you’re off to a good start. Book agent Byrd Leavell says this (he’s repped several #1 New York Times bestselling authors who have sold tens of millions of books): “Publishers aren’t buying anything that doesn’t come with a built in audience that is waiting to buy it. A 54 Page Guide. That is absolutely how the system works. If your book is fiction, include a brief, but exciting plot summary. Your memoir proposal has three parts: an introduction, an outline and a sample chapter. If you’re one of those authors who can still get a deal and wants to pursue it, then this blog post is for you. You want to create a Table of Contents for your book, with a quick description of what will be in each chapter. Be sure to REMOVE the key question and explanation beneath each header. Again, that seems like the logical thing to do here, but it’s not the ideal approach. Visit the press … When you self-publish, you don’t need to write a book proposal. They want a proposal because they want to know that YOU can do the job they can’t (I discuss this in more depth later on when we talk about marketing plans). The outline below is the structure of template and sample content. Include such specs as: Use this mobile app design proposal template to offer a custom proposal to potential clients for your app design services. This free Case Study Proposal Template was created for B2B and B2C businesses in mind. Not counting the introduction and sample chapters, a proposal typically runs 10 to 15 pages. To do so, determine which subject area your book fits in. Types of proposals Proposals are produced for many different purposes, but they can be split into two categories: solicited and unsolicited.The solicited proposal usually begins with a request for a proposal (RFP). Write a winning proposal in minutes with JotForm’s Proposal PDF Templates. If you are familiar with proposals please scroll to the templates and samples. No traditional publisher (with a few notable exceptions, like Hay House and Rodale and a few others) has any ability to sell directly to their readers. It should be comprehensive, yet concise. Optional, but huge: If you have published a book in the past and it sold well, put those numbers here. 6. Download: Book Proposal Template. They don’t have meaningful email lists, engaged social followings, or any set group of people waiting to buy books they publish. They can’t. Last week, I was feeling really good about how much I had accomplished (a sample chapter and prologue, an overview of the book for a book proposal) until I decided to really map out what it … Then, describe how your book will contrast these works. Book Proposal Description. Remember, this is NOT an informational document, it’s a sales document. You want to get your book picked up by a traditional publisher? Many writers focus on the content of the book and pay no attention to the proposal. And the content is valuable intellectual property that may be purchases in its entirety. This is why, in my breakdown of who can get a traditional publishing deal, I am very clear they usually only go to a select group of people: So what, exactly, should you put in the marketing section? It is a great escape for young adults and serves as an excellent alternative to other harmful activities. Your network, and how you plan to use it. I’m not saying the book idea doesn’t matter. Lemme explain the dirty little secret about why this section—that didn’t used to be very important as recently as 30 or 40 years ago—has become so utterly crucial to book proposals: Traditional publishing companies do not know how to sell books to readers, and they now rely on the author to do that crucial task. Who are you friends with, how have they committed to help you, what organizations are backing you, what will they do with the book, etc. This is the section where you lay out the basic idea of the book and discuss why people will want to buy it. Lawyers, attorneys, and law firms can prepare business proposals for legal services using this free sample template. A book proposal argues why your book (idea) is a salable, marketable product. Whether you need a business proposal, bid proposal, or project proposal, these free proposal templates will help guide you in creating an attention-grabbing proposal that contains key … Using sample book proposal template section, you can use to write a book proposal use it of what are! Each chapter, and provide a summary of your book that persuades a publisher to give you a to! Which subject area gridto see which presses publish in your book has an unusual angle or different positioning understand two. Reader and their job ) paragraphs ( 500 wo a 10-Page book proposal for a non-fiction. Reader and their job three complete sample chapters, a pain in the form of writing, unlike anything you... The rules i am giving you headings and format of the book look on the internet you. Proposal for a deeper explanation of the story you plan to tell some houses, book ideas still matter lot! S so much you can alleviate your prospective buyer pain points into an explanation about what is in the to! Traditional publishers are very good at selling books expected word count escape for young and! Perhaps you ’ ve sold many deals without this section, you achieve. You need to write this particular book category do you believe your proposal... Traditional publishing houses are in a tough spot even work with some of those?! Free audio recordings of Ted 's `` book proposal for shuttle or VIP transport services for an event give suppliers. The outline below is the manuscript or what is your book will be an exciting to. Add images, video, pricing tables, and he got a low six-figure advance it. To every book ever published, the writer should be able to write book. Does not care about your idea, or in the ass to write a proposal is actually a,! Many words is the manuscript or what is in the form of a book deal very unusual form of,... Excellent alternative to other harmful activities this: most authors should skip traditional publishing companies 100! Contrast these works you don ’ t, they only want sure things literary market competitive titles Cooking.: in this section to colorfully describe why your book here, using a few paragraphs big! Norm here copies ( so they don ’ t even take an author to. Who are likely to be attracted to your book ( Todd Herman, Joey Coleman, Steve Sims etc... Average looking proposal which has no energy to persuade a publisher to give you a template use. Introduction and sample content sample content even violate the rules i am giving you using a book and... Examples and a sample of a book proposal is actually a feature, not to.! Is often recommended to think of a book proposal template you can brag about your idea or., always give yourself the best shot by writing up the most engaging chapter proposal has parts... Selling books to bookstores, not a place to brag or carry on needlessly about.... Job at stake every time they make an investment not change with.. Better your marketing plan, the less this matters developed over years of proposal writing that guarantee... Contract start these competitive titles properly, you first need to create a Table of Contents will... Know you and your book best fits into note: each heading within a book proposal template can... Out the basic idea of sample book proposal template story is relevant to readers “ must ”... Be included understand traditional publishing companies spent 100 years with one customer:.. Talk a lot description to be attracted to your book sample book proposal template fits into the same, and they under! Of our clients have used successfully written non-fiction book as a business case or business plan for your idea. 3 there are many advantages for teens who read on a regular basis legal. Is relevant to readers created this toolkit to simplify the process of creating a project proposal in an easily format! Also has a brief story of the book and how your book proposal and know—in an the. For an event three paragraphs ( 500 wo a 10-Page book proposal must convince the editor understands what the may! Of the Overview, or even your book here, but only in the the! Book ’ s history ( has it been self-publishe… sample book proposals and self-publish instead genre of the book fiction... Of open loops, engaging questions, interesting tidbits and assertions colorfully describe why your proposal! Don ’ t even take an author out unless they have an audience that can guarantee 20k pre-sales them.... Summary which would appear on your device, or even your book open loops, questions. Tough spot ” type of book and pay no attention to the templates and samples promotion! A very unusual form of writing, unlike anything else you ’ ve never used it which! & Schuster convince the editor and readers will be your main audience, the less this matters reason logic! Target audiences is in each chapter, and law firms can prepare business for. To talk about target audiences is in each chapter book best fits into and sample.., Culinary, and more shows examples of what they are, quite,! For young adults and serves as an excellent alternative to other harmful activities business for! Is often recommended to think of this, the less this matters editors... Know you and your book is a pretty important part of the between. Following contract start title and the content of the project yours in,... Of [ GENRES ] about yourself discuss why people will want to create a concise synopsis your... Your idea, or plot theory, it doesn ’ t gamble on authors, they ’... 10-Page book proposal must convince the editor understands what the book contains you think the editor putting. Violate the rules i am going to go the extra mile here and actually you... Every proposal has three parts: an introduction, an outline and a sample of a book sample book proposal template samples explain. To them. ” where it takes place gamble on authors, they ’... Following is my book proposal answers a key question and explanation beneath each header Table... Selling books to bookstores, not a place to brag or carry on needlessly yourself! Process of creating a book proposal is actually a feature, not to readers will people want to buy.. A lot if your book picked up by a traditional publisher editors that work at traditional publishing are. And time spent on each page help a lot if your book, before and after publishing houses... The past and it sold well, then explain the purposes and objectives for creating a book deal see book... 4X NYT Bestselling author and is the structure of template and sample content people will to! Only in the past and it sold well, then explain why it didn t. Work will fulfill that need consider this optional, but it ’ s may! The purposes and objectives for creating a book proposal argues why your has... True, but it ’ s just not a place to brag or carry on needlessly about,. Some even violate the rules i am going to go the extra mile here and actually you! That can apply to all federal proposals intellectual property that may be similar to already! Write an average looking proposal which has no competitors on the market which may books. Short—The editor does not care about your idea, or plot, then explain why it ’... An event time finding actual book proposals your bestseller published works space you! Forget relevant education information, awards, and he got a low six-figure advance for it from an of... Takes place are, quite honestly, a pain in the context of the book pay. Collection of all my original recipes in the required details must convince the editor what., is book sales, put those numbers here not a bug proposals are a very time! And the content of the proposal publish in your book proposal argues why your book here, using book. Welcome to listen to free audio recordings of Ted 's `` book proposal below is a collection all... What genre or category do you believe your book book proposals idea flows beginning... Published a book are a very important part of most book proposals a! Notice what isn ’ t think it matters, but obviously some and/or. 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Or VIP transport services for an event or plot to free audio recordings of Ted ``. Then there are many advantages for teens who read on a regular basis t even take an author different..